Luxury Travel Trends 2023
With offices in the UK, US and Singapore, delving into our guests’ booking habits gives us a unique and fascinating insight into the motivations, interests, and trending destinations for luxury travellers. From Sicilian sojourns inspired by The White Lotus TV show to a rising interest in rail travel, we’ve rounded up the top luxury travel trends for 2023.
There are so many incredible places to explore across the world. Our seasonal travel trends reports are designed to capture your imagination and help you to discover exciting new destinations and unique experiences, that inspire you to start thinking about your next getaway.
As a team of fervent travellers, nothing excites us more than adding a brilliant new property to our portfolio. Our specialists are constantly searching for luxury hideaway lodges, stand-out hotels, and chic retreats that will elevate our guests’ holidays out of the ordinary.
2023 is the year to step out of your comfort zone and go wild – rediscover old favourites from a different perspective, explore new destinations, embrace the great outdoors, and reconnect with the world. From embarking on your first solo trip to taking the whole family on an intrepid expedition through South America, 2023 promises to be a year full of adventure! As always, our team of travel experts are on hand to craft a journey that is completely unique to you.
Luxury Travel Trends for 2023
We’ve seen the predictions for the 2023 travel trends, but now it’s time to show the facts as we examine our booking data over the past year and extract insights from surveys and the current luxury travel landscape.
Europe continues to enchant
Europe is trending as the top region for enquiries and bookings globally, with strong demand for classic destinations such as Italy, Greece and France. Lots of guests are heading to Sicily this summer, inspired by the latest season of the hit TV show The White Lotus, set at the Four Seasons San Domenico Palace in Taormina. For guests based in the USA, Portugal is trending thanks to its incredible wine and food culture. Meanwhile, skiing fanatics are hitting the slopes in France – the top destination for luxury ski trips in 2023.
Families are heading on long-haul adventures
As family travel specialists, one of our favourite holidays to plan is an epic family adventure packed full of experiences to suit parents and teenagers alike. In 2023, families with teenagers are choosing to visit long-haul destinations that offer plenty of opportunities to get outdoors and learn a new skill. These adventurous family holidays range from an incredible safari in South Africa to jungle adventures in Costa Rica and immersive cultural experiences in Japan.
Parent-child bonding trips
We’ve spotted a new trend among our family guests – one parent taking one child away for a bonding holiday. This special one-on-one time gives both parent and child a chance to spend quality time together, away from the stresses of daily life. Mother-and-daughter trips are on the rise, ranging from European city breaks to relaxing wellness retreats. Similarly, we’ve planned father-and-child trips focused on a shared interest be it learning to surf in the Indian Ocean or trekking in Nepal.
Guests are eager to get in the saddle
In 2023, lots of our guests are eager to get outdoors and stay active while on holiday. What better way to uncover a destination than on horseback? We’ve noticed a rising travel trend for horse-riding journeys around the world, whether it’s riding through the olive groves of Alentejo on a Lusitano horse or galloping gaucho-style through the wild terrain of Argentine Patagonia.
Rise of rail journeys
There is something undeniably romantic about travelling by train. It gives us a glimpse into the past, forcing us to slow down and savour the journey while passing by iconic landscapes from the Scottish Highlands to the Peruvian Andes. Scott Dunn guests are keen to travel more responsibly in 2023, with increasing demand for rail journeys instead of flights where possible, as well as multi-night train journeys being incorporated into luxury tailormade itineraries around the world.
Beachside relaxation is back
While our Travel Specialists are big advocates for adventurous trips, sometimes the perfect holiday is one where you do nothing except relax. Beach destinations are the number two most in-demand of all our product groups in 2023, with the Maldives, Mauritius and Antigua proving popular. Where better to unwind and finally read that book you’ve had on your bedside table for weeks than on the powder-white sand of a secluded beach? From solo wellness breaks to family beach holidays, Scott Dunn guests are heading to the beach in 2023 for some much-needed rest and relaxation.
Cultural journeys to Japan
In 2023, demand for Asian destinations is exceeding pre-pandemic levels led primarily by a rising interest in Japan. Japanese journeys themed around art and design are trending, with guests requesting bespoke itineraries to uncover the ancient and contemporary traditions of Japan’s art culture. Families are also eager to explore this fascinating destination, booking incredible cultural experiences from a photography tour in the backstreets of Tokyo to private samurai lessons.