South Korea is unlike any of its Asian counterparts. Similar in some ways, poles apart in others. With a fresh and passionate foodie scene, an energetic atmosphere, and a serious dose of history and culture, it is a fascinating up-and-coming destination beckoning travellers to explore. Here, you will find trendy neighbourhoods, big nightlife spots, ancient architecture, exciting food markets and an ever-growing K-pop culture. South Korea is a kaleidoscope of intriguing cultural practices, dramatic landscapes and modern advances, creating a diverse luxury holiday you will not soon forget.

Often referred to as a ‘low-key Japan’ with an emerging and exciting undercurrent, South Korea is a burgeoning destination on the global travel map. Those in the know about the “Korean wave” will already understand that this nation rich in history, culture, and technology, with an abundance of natural beauty, is taking its place as an edgy, vibrant and dynamic holiday destination. Whether you are searching for a honeymoon with a difference, an in-depth luxury cultural tour, or are a family wanting to create life-changing memories on a family adventure, we'll tailor a private South Korea tour that is just right for you.

Seoul boasts a massive foodie scene, set to rival that of Japan. Indulge in delicious dishes like kimchi (fermented vegetables), bulgogi (marinated beef), and bibimbap (mixed rice bowl), not forgetting the utterly delicious and iconic Korean fried chicken. With vibrant streets lined with both modern and traditional Korean architecture, music and dance, celebrated both domestically and internationally, it’s a buzzing city waiting to be explored. Gyeongju is known as the ‘museum without walls’ bursting with history with more tombs, temples, pagodas and ruins than anywhere else in Korea. In addition to its urban centres, South Korea has an abundance of breathtaking natural landscapes that attract outdoor enthusiasts and nature lovers. From the picturesque beaches of Busan to the varied and beautiful coastlines of Jeju Island, with its lush green volcanic peaks, there are ample opportunities for hiking and enjoying the great outdoors.