Hotel Zetta

Union Square, San Francisco, California, United States of America

At a Glance

  • Appeals to adults and families with older kids who want to be in the middle of it all

  • Quirky and stylish hotel within the convergence of San Francisco's SoMa district, Mid-Market and Union Square

  • Features a 1600 sq ft adults "play room" with a chill out area, video games, billiard table, shuffle board, ping pong and much more

  • Just a stone's throw from the historic cable-car turnaround at the bottom of Powell Street

  • Interactive lobby and social hub featuring Macs and Plinko game wall

  • The Cavalier is Hotel Zetta's partner British Brasserie offering breakfast, lunch and dinner

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Best time to Visit

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San Francisco is a year-round destination but has a cool maritime climate. In the summer, the city’s famous fog rolls in mornings and evenings, creating a misty chill in the air. Spring sees the end of the rainy season, and the city’s pretty-in-pink cherry blossom trees dot the landscape. In Autumn Indian Summer comes to San Francisco, bringing warm, dry days with plenty of sunshine. The very best time of year is August to October when temperatures are at their highest and days are often sunny.

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Insider's View

The main lobby area features eclectic reclaimed artwork including a whole wall of mugshots of Alcatraz convicts from the 1930s.

A pool table in the lobby is perfect to entertain the children while you enjoy a Martini at the bar.

Call us on 020 3993 8245 to start planning your holiday to Hotel Zetta or take a look at our itineraries to United States of America


With its modern and vibrant decor, Hotel Zetta is located in the heart of the technology district SoMa and just a stone's throw away from the city's famous Union Square.

The 116-room Hotel Zetta is one of the Viceroy Hotel Group's collection of "urban retreats" which bring resort-style relaxation to city hotels. Hotel Zetta is a unique, super cool and chic urban hotel, accommodated in an stylish neo-classical building. The innovative architecture and creative, sustainable conveniences appeal to the gadgety among us while it's smart and sleek combination of old and new, and even futuristic style attracts travellers from all walks of life. It particularly suits couples and families looking for a fun, edgy and contrasting hotel right in the centre of all the hustle and bustle of San Francisco.

Sitting right on the border of San Francisco's famously hip cultural communities of fashion, tech, food and music, the bar - S&R (Salvage and Rescue) Lounge in the lobby of the hotel attracts many locals and visitors alike for a sociable drink in the evenings, and is frequently buzzing with high-speed chatter between all. The lobby area is more of a play area than a bar, with shuffleboard, ping pong, giant Jenga, a pool table and board games that attract adults and children alike.

With the celebrated Cavalier Restaurant just on the other side of the hotel and celebrated restaurateurs Anna Weinberg and James Nicholas in charge and serving up British pub classics with a twist such as fish and chips and bangers and mash, you can be sure to have a fantastic drinking and dining experience wherever you choose to eat.

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Hotel Zetta offers 116 guestrooms and one suite. The Guest Rooms start from 250 sq. ft and feature Illy espresso machines, Jawbone Big JamBox and a G-link station for mobile devices and wireless streaming onto smart TVs. A large desk provides ample space for working, socialising or competing over a board game. The larger Premier Studio King Rooms feature an additional seating area with a pullout sofa.


Hotel Zetta is best suited to families with older children or teenagers. Some of their rooms inter-connect and roll-away's can be added to some of their rooms.


The Cavalier, adjacent to Hotel Zetta's lobby serves breakfast, lunch and dinner and is a hot spot for San Francisco locals.

S+R Lounge (Salvage and Rescue) is a really cool bar and lounge with a full menu and a great cocktail list - on the ground floor lies the bar and plenty of tables and upstairs is the public area with sofas, TVs, video games, a red phone booth and other fun things to keep you busy while enjoying a quick bite or a drink.


San Francisco, the West Coast’s unpretentious culture capital offers world-class restaurants, including 17 Michelin-starred eateries within city limits, as well as museums and shopping. Cavallo Point is ideally located to explore the city with the complimentary shuttle which runs to and from San Francisco. San Francisco is easy to navigate by foot, bicycle, bus, trolley or taxi. It’s also a gateway to the nearby wine country of Napa Valley and to Muir Woods to see the giant Redwood trees. 

In downtown San Francisco you can browse art galleries, visit bustling Chinatown, climb one of the city’s famed hills, take a trip on one of the iconic cable cars, go shopping in Union Square, board a bay cruise at Fisherman’s Wharf, visit the noisy Sea Lions at Pier 39 or book ahead to visit Alcatraz Island.



Holly Brightwell (Staff)

As soon as you walk into the lobby you feel the hotel is different; it feels young trendy and buzzy, which may not be everyone preference but it feels fresh and unique. The hotel would definitely suite a family with teenagers who want to be close to the action in a modern, exciting hotel.


  • Bespoke Tour of San Francisco

    Explore the city-by-the-bay on a bespoke tour. Visit some of the San Francisco's most iconic and famous landmarks including Union Square, Fisherman's Wharf and Golden Gate Bridge. Tailored to your preferences, the experience will be highly customised.

  • Catch a Baseball Game

    Sports fan or not, you can't help but enjoy the ballpark; it's an experience so quintessentially American. Chow down on dogs and beer, hear the barrel organ fire up the crowd and cry "Outta Sight" as a 'homer' is hit.

  • Cycle over the Golden Gate Bridge to Sausalito

    Hire a bike and cycle over the iconic Golden Gate Bridge from Fisherman's Wharf to charming Sausalito, perched on the hillside between the Bay and the Marin Headlands, or for the really energetic keep pedalling to Tiburon for lunch at Sam's!

  • Explore Alcatraz Island

    Yes it’s touristy, but it’s hard not to be excited as you ride across the choppy waters of San Francisco Bay to Alcatraz Island. Along with a historical prison tour, Alcatraz offers a working lighthouse, tide pools, a fort, gardens and epic city views.

  • Feel small among the Redwoods

    Getting into the redwood forest has been likened to visiting a great cathedral. The redwood forests of cool northern California are a reminder that we are just passing through. Easiest to access are Muir Woods near San Francisco.

  • North Beach Food Tour

    Join this 3-hour tour that explores the Italian restaurant scene and Barbary coast. Visit hidden tunnels where booze was brought during prohibition and the coast's oldest pizza oven. Small group tour with 4 stops.

  • Pier 39 - Sealions and Submarines

    Ever since fisherman first hauled out of Pier 39, sea lions have bellyflopped on the docks. More marine life can be seen at the Aquarium of the Bay, while street performers, fairground rides and an array of boat trips on the Bay thrill visitors.

Holiday Ideas

  • Highlights of California and Hawaii

    San Francisco, Kauai, Big Island & Los Angeles

    from £5100 pp inc flights & transfers for 14 nights

    • An itinerary that can be enjoyed at any time of the year
    • Enjoy adventures galore from snorkelling with manta rays to helicopter flights over volcanoes, surfing and river tubing
    • Stay at fun and family-friendly accommodation throughout with plenty of facilities for the whole family
  • Imagine California

    San Francisco, Carmel Valley, Morro Bay & Santa Monica

    from £3000 pp inc flights & transfers for 8 nights

    • A shorter version of the classic route, ideal for families or couples
    • Visit both San Francisco and Los Angeles
    • Drive down the iconic Big Sur to explore secret beaches, watch sealions play, or hike inland through ancient redwood forests

Location & directions

Union Square, San Francisco, California, United States of America

Hotel Zetta is located in the heart of San Francisco, with immediate access to the city's iconic attractions, shops and restaurants.

How to get there

An 11-hour direct flight from London to San Francisco with British Airways or Virgin Atlantic and a 40-minute transfer to downtown San Francisco.

Speak to our specialists 020 3993 8860

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Call us on 020 3993 8245 to start planning your holiday to Hotel Zetta or take a look at our itineraries to United States of America

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