Marrakech, Morocco

At a Glance

  • Family owned hotel designed by famous French architect and interior designer Jacques Garcia

  • The five private Riads include their own heated pool

  • A must for any horse lovers, this hotel incorporates two stunning stables housing a collection of Purebred Arabian horses and barbs, and a private Equestrian Art show is available on request

  • The ultimate in luxury, each Riad comes with the service of a personal butler available 24-hours a day

  • Authentic Arabian-Moorish Palace commanding spectacular views over the Atlas mountains

  • The Henri Chenot spa offers some of the finest and most innovative therapies and treatments within the region. Detox, Anti-ageing, weight loss programs available

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Best time to Visit

Good time to visit

Average time to visit

Weather-wise, the best times to go are spring and autumn. Marrakesh is very hot in the summer months of July and August, a dry but extremely relentless heat. By the end of October the evenings are cold, although the midday sun is still warm enough to bask in. The weather in winter, from November to March, ranges from cold and rainy to sunny days, warm enough to sit outside.

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Insider's View

Selman's iconic swimming pool is the longest in Marrakech, be sure to take a dip!

Enjoy a unique brunch at the stables with a private demonstration of the Selman's gorgeous horses.

Enjoy a dip in the largest swimming pool in the city!

The Selman spa programmes offer the perfect answer to feel truly rested and relaxed.

Go and explore the stables and say hello to some of the most rare breeds of horses around. They are all so friendly and even more beautiful than you can imagine.

Book a special brunch service with a show of the Spanish and Arab horses whilst you drink delicious juices and experience the skill of the horsemen.

For a seriously special experience, stay in the one bedroom Villa. The bedrooms are completely unique and with Butler service and your private pool these are the perfect spot for a romantic getaway!

Have the Burrata as a main as opposed to a starter as it is very large but perfect for a light, refreshing lunch by the pool.

Call us on 020 3993 8025 to start planning your holiday to Selman or take a look at our itineraries to Morocco


Set in 6 hectares of landscaped grounds Selman is a luxurious family owned and managed hotel. With a relaxed and laid back ambiance, this hotel would suit both couples and families seeking a restful and tranquil stay.

Owned and managed by the Moroccan family, Bennani-Smires, this authentic Arabian-Moorish Palace sits within beautiful landscaped grounds with fantastic views to the Atlas mountains.

The interior design of the hotel is the work of Jacques Garcia who has created an eclectic mix of oriental and Moroccan styles. The spacious rooms and lofty public spaces feature studded furniture and suede covered walls which sit, somehow perfectly, with lavishly embroidered textiles and millions of handcrafted zellige mosaic tiles.

One feels cocooned here, while benefiting from the vast terraces and magnificent views across the gardens, the pool and the Atlas Mountains, punctuated by the glorious sight of horses galloping near the Andalusian Pavilion.

Romantic residences par excellence, these spacious Riads are peaceful, set away from the hotel, and play up the sense of Oriental sensuality as masterfully executed by decorator, Jacques Garcia. Each entrance leads to a central fountain and patio which opens onto a living room enclosed by embroidered curtains. Hung with fabrics, the lounge is a voluptuously hedonistic setting. Ranging in size from 580 m² to 700 m², each has a private garden and a 15sqm pool bordered by bougainvillea. Intimate and luxurious, they invite travellers to indulge and your Riad experience will be further enhanced by the 24-hour services of your personal butler.

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60 rooms in total comprising superior, deluxe, junior suites and deluxe suites (25 suites). Some of the rooms connect for families. There are also 5 Riads with private heated pools and 24-hour private butler which are perfect for extra privacy and luxury.

Superior Room

Set over approximately 50 square metres, the ground floor rooms open onto the gardens making them ideal for families, while those on the floors above offer stunning views. Meticulously equipped for comfort, they feature large bathrooms in marble with black and white Zellige mosaic tiles, a separate shower and a dressing area. To preserve the atmosphere of an antique palace, all the cutting-edge technology has been hidden.

Deluxe Room

Covering 55 square metres these spacious rooms are characterised by their peaceful and serene atmosphere. They offer a lot of natural light from large private terraces with beautiful views overlooking the Atlas mountains.


With an surface area of 120 m², our generous Suites are ideal for a stay with family or friends.
Each suite features a large bedroom, a spacious living room and 2 separate dressing rooms. Bathed in light, the suites reflect the Arab-Moorish architecture of our palace.

Enjoy moments of relaxation and rest on its two terraces, while admiring the majestic panorama of the Atlas Mountains, or the magnificent hotel gardens and the impressive 80-metre swimming pool.

Some Suites can also be connected to a room.


Each of the 4 villas of 580 m² has a bedroom with a voluptuous and unique oasis. The wall coverings accentuate the romantic atmosphere in each part of the villa: Privacy and refinement await you.

The villa entrance opens onto a patio with a fountain and invites you to the lounge decorated with magnificent, embroidered curtains. Featuring a spacious and elegant room and a Zellige bathroom reflecting the authentic Arab-Moorish architecture, this luxurious residence invites you to a pure journey.

And to enjoy the beautiful weather, open the doors and head to our beautiful private garden surrounding a heated, 15-metre swimming pool. 

Each villa also comes with a personal butler service.

Selman Villa

Our signature villa of 700 m² invites you to immerse yourself in lavish and generous space. As soon as you enter, let yourself be swept away by the beauty of the patio and the fountain that opens onto the living room and invites you to relax and savor these moments of a unique well-being.

Both rooms are decorated in Arab-Moorish architecture and offer luxurious comfort. Each room has its own bathroom and separate dressing room.

In the garden, you will discover the magnificent, 15-meter long private heated swimming pool, offering you moments of privacy and relaxation.

Our villa offers you an exceptional stay worthy of large Moroccan palaces and invite you to discover the art of living and the family intimacy of Selman Marrakech.


Children are welcome at Selman and there are several interconnecting room options suitable for families. Children's menus are available in the restaurants, and babysitting is available on request.


There is a variety of restaurants at Selman, including Selman Restaurant and the Terrace, the Pavilion Restaurant (open for lunch), the Marocain Restaurant, the Selman Bar and the Pool Bar.


There are two exquisite stables designed by Jacques Garcia, with 16 boxes housing a collection of Purebred Arabian horses and five outdoor paddocks. Private guided visits to the stables can be arranged for the hotel guests, pony carriage tours for the kids and an equestrian art show available on request. For those looking to relax, the Espace Vitalité Chenot is spread over 1200 square metres and offers innovative treatments.




Of the three hotels designed by Jacques Garcia in Marrakech (the others being La Mamounia and Delano Marrakech), the Selman is by far the most dramatic. The 56-suite contemporary palace sprawls across 15 acres, with 16 equally lavish stables to house the thoroughbred Arabian steeds of hotelier Abdeslam Bennani Smires. Although the public spaces feel like an OTT stage-set - soaring black marble, monster chandeliers and formal satin furnishings in the colours of Quality Street wrappers - the lavender- and jasmine-scented gardens around the 80-metre pool are wonderfully soothing and the roomy suites blessedly tasteful. This isn't a put-up-your-dusty-boots kind of place; it's a glam theatre in which to slip on a bejewelled kaftan and embroidered babouches (having been pummelled in the country's only hammam-style Henri Chenot spa). Shimmy along dark passages to the lamp-lit bar for a cocktail, then indulge in rich French food in the theatrical dining room. At the outdoor restaurant, Le Pavillon, elegant couples pick at light Mediterranean lunches then lie beneath date-laden trees by the pool. There are glorious sunset views of the Atlas Mountains from the roof-terrace bar, a reminder of the adventures to be had all around you.


  • A day in the life of Berbers

    Get to know Morocco's unique Berber culture by spending time in one of the authentic Berber villages. You'll have the opportunity to explore the Moroccan countryside and understand this traditional way of life.

  • A day trip to the Atlas Mountains

    Visit Imlil, a small Berber village in the High Atlas Mountains and located at the base of the highest mountain in Northern Africa, Jebel Toubkal. Explore the local area on foot or by mule including other Berber villages and their working co-operatives.

  • Atlas Mountain hike with picnic lunch

    Set out on foot to explore the beautiful landscapes of the Atlas Mountains and the Toubkal National Park, passing by traditional Berber villages and olive groves.

  • Camel trek in the Agafay desert

    Enjoy a peaceful trek with the desert's most iconic animal. Arabian camels, known as dromedaries, differ to other species featuring a single hump rather than two. Your Berber guide will lead you away from the camp to enjoy breathtaking sunset views.

  • Cooking lesson in Marrakech

    La Maison Arabe has a well established restaurant that opened in 1940 and its experienced chefs host cooking workshops. Have a go at making your own lemon chicken tagine and learn about traditional cooking methods using authentic Moroccan spices.

  • Day trip to Imlil - Jebal Toubkal

    Visit Imlil, a small Berber village in the High Atlas Mountains and located at the base of the highest mountain in Northern Africa, Jebel Toubkal. Explore the local area on foot or by mule including other Berber villages and their working co-operatives.

  • Dressage Experience at The Selman

    Enjoy a private class on horseback with an expert equestrian artist.

  • Equestrian breakfast at The Selman

    A very special breakfast awaits at The Selman Hotel, with a memorable presentation of Arabian thoroughbreds. Whilst enjoying a delicious selection of food and the stunning views the hotel's majestic horses will showcase their elegance and skills.

  • Hidden Marrakech by Side Car

    What better way to explore the narrow, winding streets of Marrakech then with a thrilling side car experience? Along with a local guide you’ll be take off-the-beaten track to find some of the hidden treasures of Marrakech.

  • Hiking in the Atlas mountains

    The perfect way to explore the vast expanse of the Atlas mountains is on foot, and there are a number of different routes and options available, depending on your preferences and previous experience. Enjoy a short introductory walk or longer hike.

  • Historical highlights of Marrakech

    Discover the exotic city of Marrakech with a tour of the Koutoubia Mosque, Saadian Tombs, El Bahia Palace and the famous Souks. This guided history tour is the perfect introduction to the city, its fascinating culture and wonderful architecture.

  • Historical Tour of Marrakech

    Spend the day exploring the winding streets and spice-scented souks of Marrakech with your expert private guide, uncovering beautiful palaces, ancient tombs and imposing minarets.

  • Hot Air Balloon across Moroccan landscape

    Drift gently over the landscapes surrounding Marrakech, appreciating the silence and views of Berber villages and snow-capped Atlas mountains in the distance on this trip of a lifetime.

  • Pony training experience for children

    This hands-on experience has been created especially for young travellers to take part in a unique interaction with a perfectly-trained pony to learn the basics of horse training and dressage.

  • Private Berber cooking class

    Your private cooking class takes place amongst hectares of olive groves and vegetable gardens in the Berber countryside in the verdant Amezmize Valley. Learn the techniques to make traditional Moroccan dishes as you prepare a delicious two-course meal.

  • Souks and spices treasure hunt

    Embark on a tour of Marrakech's winding maze of souks in search of the perfect spices and ingredients. A local expert will help you source the freshest spices in this aromatic treasure hunt, as well as teaching you about traditional cooking methods.

  • Street food tasting tour (Marrakech)

    Along with a local food expert, take a journey through the culinary delights of Morocco visiting shops and stalls, seeking out local produce, fragrant spices and unique local dishes. Enjoy tasters along the way followed by a delicious dinner.

  • Street food tasting trail

    Get to know Morocco's fascinating culture first-hand through its delicious street food! With local foodies as your guide, head off the beaten track to sample delicacies that most visitors don't get to try.

  • Visit the Majorelle gardens

    Take a leisurely stroll around the eccentric Jardin Majorelle. An oasis of calm in the midst of the chaotic city, the gardens house an impressive collection of Islamic art alongside beautiful plants, cacti and lily ponds.

Location & directions

Marrakech, Morocco

Ideally situated 10 minutes away from the airport and the ancient Medina, Selman is located along the Amizmiz road towards the Atlas Mountains.

How to get there

3-hour 30-minute direct flight to Marrakech. The Selman is located a 10-minute drive from the airport in Marrakech.

Speak to our specialists 020 3993 8860

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Call us on 020 3993 8025 to start planning your holiday to Selman or take a look at our itineraries to Morocco

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