Beer & Oktoberfest Museum with beer tasting
Step inside one of Munich’s most characterful historic townhouses and discover the beating heart of Bavaria’s most celebrated tradition.
Area
Munich and Bavaria
Type
Community & Culture
Food & Drink
Grade
Standard
Difficulty
Leisurely
Duration
1-2 Hours
The Beer & Oktoberfest Museum is more than a collection of artefacts, it is a journey through centuries of brewing mastery and cultural pride. From the ancient origins of beer to the rise of Oktoberfest as the world’s largest folk festival, every exhibit reveals how this golden drink came to shape both the city and Bavarian identity itself.
Guided privately through vaulted rooms lined with original beer steins, faded festival posters, and rare photographs, you’ll uncover stories of craftsmanship, celebration, and community. This is not history as you know it; it is a lively exploration of how a simple drink became an enduring symbol of togetherness.
The experience culminates in an intimate tasting of four distinct Bavarian brews, each one telling its own story of flavour and tradition, perfectly accompanied by warm, freshly baked pretzels. For a moment, you’ll feel woven into the fabric of Munich’s culture, not as an onlooker, but as a guest with privileged insight into one of the world’s greatest celebrations.
This is more than a museum visit; it is an immersion into Bavaria’s spirit, offering exceptional value not only in what you taste, but in the memories you carry home.
Tours Featuring This Experience
Be inspired by the itineraries below which include this experience and let our travel specialists craft a bespoke luxury holiday for you.
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View TourBeyond the Ordinary: Germany
Experience Bavaria beyond the typical tourist trail. From behind-the-scenes brewery tours and reserved Oktoberfest seats to UNESCO palaces and medieval Regensburg, this journey blends iconic festival culture with deeper discoveries. Try on traditional Trachten, explore world-class museums, and sail to Ludwig II's Versailles-inspired island palace. We handle every detail—hosts, transfers, reservations—so you can immerse yourself fully in Bavaria's rich heritage and legendary celebrations.
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View TourIconic Germany
Explore Germany at a relaxed pace, from Berlin’s vibrant streets to Bavaria’s fairy-tale castles. With private guides, seamless transfers and curated experiences, uncover iconic sights, historic streets, medieval towns and local flavours, effortless, immersive and unmistakably Scott Dunn.
Recommended Hotels Nearby
A selection of luxury hotel options in the area, handpicked and recommended by our travel specialists.
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View AccommodationBayerischer Hof Munchen
An icon of Bavarian hospitality since 1841, Bayerischer Hof is Munich’s most celebrated grand hotel. Perfectly located in the city’s historic heart, Ideal for both families and couples, this legendary property is as much a destination as Munich itself.
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View AccommodationChiemgauhof Lakeside Retreat
Chiemgauhof is not just a hotel; it is a refined lakeside haven, a place to reconnect, rejuvenate, and discover the quieter, more poetic side of Bavaria.
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View AccommodationSchloss Elmau
Set in a secluded Bavarian valley, Schloss Elmau combines world-class wellness, Michelin-starred dining, and year-round Alpine adventures with a rich cultural programme in an unforgettable mountain setting.
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View AccommodationMandarin Oriental Munich
Mandarin Oriental Munich is located in the heart of the old city and offers excellent service and very luxurious accommodation, skilfully combining traditional German hospitality with the finesse and style you would expect from a Mandarin Oriental hotel.
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View AccommodationThe Charles Hotel, A Rocco Forte Hotel
The Charles Hotel is a prestigious and luxurious top end hotel located in the centre of the fascinating city of Munich. Close to Munich's peaceful and charming Old Botanical Garden, it offers the city’s most spacious rooms and longest indoor pool.
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View AccommodationBoutique Hotel Adara, Lindau
A beautifully restored medieval gem in the heart of Lindau’s old town, Boutique-Hotel Adara blends historic charm with contemporary elegance, offering an intimate retreat steps from the shores of Lake Constance.
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View AccommodationExcelsior Hotel Ernst
A historic 5-star grand hotel nestled directly opposite Cologne Cathedral, Excelsior Hotel Ernst marries heritage charm with modern luxury. It offers signature dining, spa/fitness, bespoke service and suites with cathedral views in the city heart.
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View AccommodationSpa & Resort Bachmair Weißach
Set beside Lake Tegernsee in the Bavarian Alps, Spa & Resort Bachmair Weissach combines Alpine charm with contemporary luxury, offering world-class wellness, gourmet dining, and year-round outdoor adventure.
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View AccommodationHotel Goliath am Dom
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View ExperienceVisit of the Allianz Arena
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View ExperienceVIP Oktoberfest
Arrive at Oktoberfest with every detail arranged: private hotel pick-up, exclusive tent seating, food and drinks included, and a dedicated host ensuring a seamless, insider experience that feels curated just for you.
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View ExperienceMunich Walking Tour Sights & Bites
Immerse yourself in Munich’s vibrant heart on this intimate walking tour, where history, culture, and cuisine come together to create an unforgettable experience.
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View ExperienceRothenburg ob der Tauber
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View ExperienceSerenity on Lake Tegernsee
Discover Bavaria’s most beautiful lake from an exclusive perspective. Embark from Rottach-Egern on a private circular cruise across Tegernsee, encircled by forests, villages and snow-capped peaks—a serene journey through nature’s Alpine masterpiece.
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View ExperienceThe Art of Ice Cream Making
Discover the artistry of ice cream in this private masterclass. Craft 2–3 bespoke flavours—sorbet and creamy classics—while learning expert techniques. Indulge in a curated tasting and take home the skills to recreate frozen perfection.
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Castle Neuschwanstein Before the Opening
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View ExperienceThe Art of Pretzel Making
Few things capture the essence of Bavaria more instantly than the golden-brown pretzel, an icon of the region, beloved across the world, yet still most authentic when savoured here, in its homeland.
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View ExperienceTegelberg Cable Car & Tobogganing
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