Imagine Travel
Imagine Travel was a unique, specialist tour operator that sold incredible holidays for 15 years, focused on creating personalised trips and offering great value for money. Their specialist teams dedicated to Africa, Asia and Latin America, provided off-the-beaten-track knowledge, creating trips to match budget and expectations, and memories that last a lifetime.
Imagine Travel was founded by Ben Morison, who grew up in Sudan and Kenya and having previously worked in travel, noticed the untapped potential for a travel company offering trips to clients who wished to embark on a tailor-made itinerary, created for them and only them, without an extortionate price tag. This combination seemed idealistic, but with passion and drive, Ben kick-started the growth of an upcoming industry and Imagine Africa went on to be named the ‘Best Small Wildlife and Safari Company’ at the British Travel Awards.
With success under his belt, Ben expanded his unique company ethos further and established Imagine Asia and Imagine Latin America. By recruiting specialists who knew the areas like the back of their hand, he ensured the expert knowledge that Imagine was founded on remained paramount to the service provided and the holidays fashioned.
In 2013, Imagine Travel was acquired by Scott Dunn and since then, the two brands have grown in tandem – building on existing long-standing relationships with hotels, safari camps and guides, and delivering exceptional, personalised travel experiences to thousands of guests, from gorilla trekking in Uganda to jaguar spotting in remote Brazilian savannahs.
As the events of 2020 unfolded, we took the time to reflect and innovate, and made the decision to merge Imagine Travel with Scott Dunn, recognising that both brands share much of the same DNA:
The guest experience will remain the same and you will have access to many of the same team members you’ve dealt with previously, just with the added benefit of having specialists who can now talk to you about 107 countries around the globe. We look forward to continuing to work with our Imagine Travel guests, offering all the same benefits as before, along with an enhanced portfolio of destinations, hotels and experiences.
Our Top Holiday Destinations
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![Africa]()
Discover AfricaAfrica
Africa is about epic wildlife, walking in the footsteps of explorers, magical landscapes and the fascinating people which bring it all alive.
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![Australasia]()
ExploreAustralasia
From turquoise seas, lush green rainforests and the dry red outback of Australia, to the stunning landscapes, vibrant forests and amazing wildlife of New Zealand, Australasia is sure to be magical.
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![Caribbean]()
ExploreCaribbean
The islands of the Caribbean are wonderfully diverse and wherever you choose, you’ll enjoy delicious food, gorgeous beaches and warm waters – the perfect luxury holiday in the sun.
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![Central America]()
ExploreCentral America
Adventurers are spoiled for choice, Central America is a playground of dense jungle, towering volcanoes, huge reefs, wild river rapids, shimmering lakes, magnificent wildlife and fascinating colonial cities.
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![Europe]()
Explore EuropeEurope
Italy, Greece, Spain, France… these iconic countries are the epitome of luxurious holiday destinations and that’s not changing anytime soon.
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![Indian Ocean]()
ExploreIndian Ocean
From the breathtaking beaches of the Seychelles, to luxury living in the Maldives, the islands of the Indian Ocean are sure to deliver a magical beach holiday.
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![Indian subcontinent]()
ExploreIndian subcontinent
Leap into the kaleidoscope of colours and dramatic landscapes of the Indian subcontinent where you'll find amazing animals, beautiful coastlines, ancient temples and palaces.
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![Middle East]()
ExploreMiddle East
The Middle East provides a stark contrast between the modern cities of the Emirates, such as Dubai and Abu Dhabi, and the traditional Bedouin way of life out in the desert.
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![USA & Canada]()
ExploreUSA & Canada
From the Adirondacks to the Bayous, from the Yukon to Zion, North America is simply amazing. With its mind-boggling diversity of peoples, landscapes and climates, it has something for everyone.
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![North Asia, China & Japan]()
ExploreNorth Asia, China & Japan
Lose yourself in this awe-inspiring region, where high-tech meets natural spectacle, and where weird meets wonderful, throughout North Asia, China and Japan you will find gems at every turn.
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![South America]()
Search South AmericaSouth America
Yearning for a new adventure? South America offers something wholly unique to our understanding of luxury travel.
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![South East Asia]()
ExploreSouth East Asia
From luscious tropical islands to glittering modern cities, South East Asia is hugely diverse with much to see and do depending on which mystical and mythical adventures you want to embark on.
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![Antarctica & the Arctic]()
Read moreAntarctica & the Arctic
Home to some of the world’s most unique wildlife and richest histories, from whales to penguins to the great ice bear, both Antarctica and the Arctic offer a life-changing experience in an Icey wonderland that is ready for you to explore.
Call us on 020 8682 5000 to start planning
