Oliver Evans, Product & Operations Director: I have to admit to loving both skiing and snowboarding. I began skiing aged 7, but 12 years later, snowboarding burst onto the scene with its baggy neon clothes and carefree attitude and I was hooked. I love both in equal measure but without snowboarding, skiing wouldn’t be half as much fun. Here’s why:
When I began snowboarding, the two sports were mutually exclusive. Skiers wanted to go everywhere at top speed while snowboarders wanted to look for jumps and go off piste. Nowadays skiers and snowboarders (in similar outfits) are seen together in equal numbers hiking for powder, lining up for a snow park run or even cruising the pistes. Only Alta, Deer Valley and a handful of “flat earthers” remain stuck in the Dark Ages. For the rest, the whole is more than the sum of the parts.
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