Boutique Luxury

Hotel 28 Myeongdong

This sleek, contemporary boutique hotel is in Seoul’s cultural heartland. A member of the Small Luxury Hotels of the World, expect stylish design-led accommodation with a cinematic theme, upscale facilities, and a fashionable rooftop bar.

Seoul, South Korea
Hotel 28 Myeongdong
  • Immerse yourself in the tastefully pared back style of this boutique hotel which celebrates Korea’s cinematic heritage.

  • Enjoy the high-end décor and subtle movie-themed touches in the Director’s Suite, furnished and styled by Hermes.

  • Soak up the cool urban vibe at Voo Doo, the American French bistro, before heading to the Rooftop Garden Bar.

  • Located amid the buzzing bars, restaurants, and shops of Myeondong, around an hour’s drive from the airport.


Owned by Korean actor, Shin Young-Kyun, this stylish boutique hotel is the first in Korea to become a member of the Small Luxury Hotels of the World. Located in Myeongdong, close to a metro station with direct links to Seoul Station, the hotel is ideally placed for enjoying the cultural, historic, and retail delights of the city. The owner’s film heritage is celebrated throughout the property which has a movie-themed décor, with film projection, stills, and memorabilia to complement the sleek design-led interiors. To add to the experience, there is a fashionable bistro Voo Doo, tranquil Rooftop Garden, small fitness centre and a library. The service is excellent, while the general vibe oozes understated glamour.

Guestrooms feature subtle echoes of the hotel’s movie theme with black and white stills and spotlight lighting around the mirrors. The clean contemporary lines and neutral tones create a soothing ambience. Expect large comfortable beds, Wi-Fi, HD TV, air purifier, safety deposit box, Nespresso machine and modern glass-walled ensuite bathroom with premium bathing products, robes, slippers, and hairdryer. We’d recommend the spacious Deluxe Double Rooms which include a freestanding bathtub for couples, while Family Twin Rooms sleep up to four in two Queen beds. Alternatively, the Corner Suites offer a generous lounging area or push the boat out in the Director’s Suite, which has been beautifully furnished by Hermes.

For all-day American French dining, head to Voo Doo Bistrotheque, which also offers a café menu and bakery items. The Rooftop Garden is open during the summer months and is a great spot for enjoying a drink with views across the city.

Guests can also soak up the calm of the hotel’s library, showcasing a selection of film memorabilia, workout in the small but well-equipped gym and visit the Founder’s Gallery, an exhibition space celebrating the life and work of Shin Young-Kyun.

The district of Myeongdong makes a great base for exploring Seoul and is full of lively bars, restaurants, and shops. There is a metro station with direct links to Seoul Station a short walk away, along with easy access to the Cheonggyecheon Stream, a pedestrian walkway that runs through the city. Seoul’s Incheon Airport is a 60-minute journey by car.

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Location

Seoul, South Korea

Located in the district of Myeongdong, the hotel is a great base for exploring Seoul. There is a metro station with direct links to Seoul Station a short walk away, along with easy access to the Cheonggyecheon Stream, a pedestrian walkway that runs through the city. Seoul’s Incheon Airport is a 60-minute journey by car.


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