Housed within Ostuni’s historic Manifattura Tabacchi, VISTA Ostuni brings a sophisticated, contemporary polish to one of Puglia’s most evocative addresses. From its lofty position just above the whitewashed centro storico, the hotel gazes across a tapestry of domes and church spires on one side and the silvery “Piana Monumentale degli Ulivi” and Adriatic Sea on the other. This is an inspired base from which to explore the Itria Valley’s hilltop towns, long sandy beaches and time-softened olive estates.?
With just 28 rooms and suites, VISTA Ostuni feels intimate yet substantial, striking a careful balance between discreet service and a lively sense of place. Inside, original architecture is offset by clean lines, natural stone and soft textiles, creating calm, cocooning spaces that never distract from the views beyond. Deluxe Rooms offer generous proportions and marble bathrooms, while Deluxe Private Garden rooms add a secluded outdoor sanctuary for an evening aperitivo beneath the Puglian sky.?
Those seeking more space can opt for the beautifully composed Junior Suites and Duplex Junior Suites, which introduce separate living areas and, in some cases, soaring two-level layouts for a residential feel. The signature suites are all about panorama: White City View Duplex Suites look straight onto Ostuni’s dazzling historic core, while Prestige and Duplex Sea View Suites open towards the Adriatic, capturing the ever-changing light over the coast. Throughout, king-size beds, soft robes and eco-conscious amenities are matched with intuitive technology and thoughtful touches.?
Days here can be as relaxed or active as you wish. The spa is fully equipped, with an indoor pool, sauna, Turkish bath and a menu of massages and beauty treatments, complemented by a fitness area, personal sports coaching, yoga classes and nearby hiking, cycling and riding. Outside, an inviting trio of pools – a serene spa pool, a scenic rooftop pool and a heated outdoor pool – ensure there is always a quiet corner to unwind with a book.?
Dining is a highlight. Berton al Vista delivers polished, ingredient-led cuisine, while Bianca Bistrot and the hotel’s bars, including the rooftop Infinity Bar, provide a relaxed backdrop for leisurely breakfasts, long lunches and golden-hour cocktails. With Ostuni’s winding lanes, artisan boutiques and lively piazzas just a short stroll away – and the wider treasures of Puglia, from Alberobello to the Salento coast, within easy reach – VISTA Ostuni works equally well as a standalone retreat or as part of a wider journey through southern Italy.
