The Road Trip

The Brief

One Texan family, three generations of Ferraris.


When Personal Advisor Tor met with our member in Houston, a CEO of a mid-cap firm, looking to design a surprise vacation for his Italian father and soon-to-graduate son. During the brainstorming with the member at his home, Tor considered the details of this family, and understood that success had brought challenges and time constraints to their vacations over the years. Taking away the bare bones of the brief, Tor knew instinctively that the vacation needed to exude character and local personality, that the details needed to run like clockwork, and that an element of surprise would be especially welcomed. Food was paramount, and originality savoured. She quickly identified that underneath all these desires was family - coming together and spending precious time with one another. Coming away with a shared story just before his son begins a new life chapter of his own - This was the essence of taking the trip.



The Experience

The result was a meticulously tailored itinerary showcasing the very best of Grandad’s beloved Italy, discovering past haunts whilst incorporating the passions of this successful family.


Starting with Milan, Tor used her long-standing contacts to gain access to gain access past the rope-line and meet some of some real Italian legends. The gents were whisked to meet Master Gaetono Aloisio, one of the most prominent and recognised figures of bespoke tailoring in the world, for their first fitting for three exquisite Italian suits. The detailing and intricacy of the artisans is incredible, with over 70 hours to make a jacket. That evening and playing on the need for surprise, Tor arranged for this football mad family to be joined for dinner by a legend of Italian football, Alessandro Del Piero. Alessandro was a Juventus forward, captain and member of the FIFA 100. The four came together for an intimate dinner prepared at celebrated family restaurant il Luogo di Aimo e Nadia and talked soccer stories until late.

The surprises continued in the morning. Stepping out of the Baglioni hotel, the three needed to push through gaggles of onlookers gathered on the steps. Tor had combined Italy’s sense of fun, glamour, beauty and craftsmanship by bringing together three generations of Ferraris, all lined out front glistening in the sunshine. Grandad was in pole position in a 1962 Ferrari 250 GT Lusso. Only 350 of these cars were ever built. A true beauty. Right behind, a 1986 Ferrari Testarossa (F110), was reserved for Dad. Finally, a 2015 Ferrari 488 Spider was for the son formed the rear guard. An exhilarating journey through the twists and turns of the Italian Alps and Lakes of Northern Italy awaited.

So, as the men pulled away in the grand procession to applause for their ultimate road trip, the magic and memories the Dad was so eager to achieve were guaranteed.

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