Sam Zien - The Cooking Guy Sam the Cooking Guy is a celebrity chef based out of San Diego, California. He has won 15 Emmys, written 3 cookbooks and opened a taco restaurant with a twist, all while making cooking casually understandable. With no fancy equipment and by speaking English instead of ‘chef-speak'. He currently has two shows, the TV show SAM THE COOKING GUY, and an online show, SAM THE COOKING GUY ONLINE. There’s no foie gras and no white truffle oil, he makes food as delicious as it is accessible, food that’s ‘big in taste and small in effort’. It’s a handful of ingredients and a few steps – that’s it.