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The Merchant

Salem, New England

Celebrating its past as a merchant's home, tavern and book shop, design-led and boutique hotel The Merchant is perfectly placed to indulge in the culture of intrigue and the rich history associated with Salem and those infamous 1692 Witch Trials.

At a Glance

  • Fascinating historic building which started life as a merchant's home before being transformed into a tavern, office block, book shop and finally a boutique hotel

  • Located in Salem's historic district with 'The House of Seven Gables', 'Salem Witch Museum' and 'Peabody Essex Museum' a short stroll away

  • Stay in the room where George Washington slept during his 1789 visit to Salem

  • Just 11 guestrooms creating an intimate atmosphere

Couples, Culture, History, Family

Insider's View

Visit throughout October and get stuck in with Salem's 'Haunted Happenings' for a fun way to spend Halloween!

Scott Dunn team

Call us on 858 523 9000 to start planning your vacation to The Merchant or take a look at our itineraries to New England


Blending seamlessly the old with the new, The Merchant is a striking hotel located in the heart of Salem's historic district which showcases its vibrant history through well-maintained original features. Beginning life as the home of Joshua Ward, a successful sea merchant, this beautiful boutique hotel has seen itself transformed into a tavern, office block and rare book shop before finally becoming the fascinating property it is today.

With just 11 guestrooms and suites, The Merchant provides a cosy and intimate atmosphere and highly personalized service making for an enjoyable stay. Each room has its own individual character and color schemes are fun and quirky, giving a nod to the eclectic history of both the property and Salem itself. Apple TV, iPads, iPod docking stations and gas fireplaces are provided in every room and complimentary WiFi is also available throughout. Guests can also choose to stay in the room George Washington himself slept in during his 1789 trip to Salem, boasting 18th century wooden panelling and a not-so-subtle patriotic theme.

A short stroll away from The Merchant lie many of Salem's key attractions, including the Salem Witch Museum, where you can learn about all the gruesome details of the trials, and the House of Seven Gables, the oldest surviving 17th Century wooden mansion in New England. The pretty harbor is also just a 5-minute walk away and visitors can enjoy cruising the calm waters to observe the coastline and its historic lighthouses.


Boasting a combination of both original features and modern amenities, each of the 11 guestrooms and suites at The Merchant has its own distinct character. All are colorful and chic with plush furnishings and stylish fabrics accenting 18th century wooden panelling and traditional fireplaces. All rooms come with complimentary WiFi, iPod docking stations, smart TVs with Apple TV, Individually controlled AC and heating, iPad stocked with local information and heated bathroom floors.


The guest lounge provides the perfect space to hang out with comfortable chairs, a cosy fireplace and a bar; alternatively make the most of the outside deck. Free offsite parking is available for all guests.


Salem is home to a number of fascinating museums, most notable of which are the Witch Museum, showcasing scenes and re enactments of the Witch Trials, and the Peabody Essex Museum hosting diverse collections of contemporary and historical international art. The House of the Seven Gables is also well worth a visit as the oldest surviving 17th century wooden mansion in New England. A number of beaches lie a short drive away from The Merchant and the harbor is just a 5-minute walk away providing a gateway to the New England coastline where you can cruise past lighthouses and other historic houses.

Location & Directions

Salem, New England

The Merchant sits just three blocks away from Salem's harbor and a 5-10 minute stroll from the Salem Witch Museum, House of Seven Gables and the Peabody Essex Museum.

When to go

The best time to visit Salem is from April to June or September to October when the temperatures are more comfortable and you are less likely to encounter snow. The weather in Massachusetts is changeable, with moderate precipitation throughout the year (snow December to March). Visit in October for Halloween celebrations linked to the town's fascinating witch history.

Best time to Visit

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Call us on 858 523 9000 to start planning your vacation to The Merchant or take a look at our itineraries to New England

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