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Marrakech, Morocco

At a Glance

  • Family owned hotel designed by famous French architect and interior designer Jacques Garcia

  • The five private Riads include their own heated pool

  • A must for any horse lovers, this hotel incorporates two stunning stables housing a collection of Purebred Arabian horses and barbs, and a private Equestrian Art show is available on request

  • The ultimate in luxury, each Riad comes with the service of a personal butler available 24-hours a day

  • Authentic Arabian-Moorish Palace commanding spectacular views over the Atlas mountains

  • The Henri Chenot spa offers some of the finest and most innovative therapies and treatments within the region. Detox, Anti-ageing, weight loss programs available

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Best time to Visit

Good time to visit

Average time to visit

Weather-wise, the best times to go are spring and autumn. Marrakesh is very hot in the summer months of July and August, a dry but extremely relentless heat. By the end of October the evenings are cold, although the midday sun is still warm enough to bask in. The weather in winter, from November to March, ranges from cold and rainy to sunny days, warm enough to sit outside.

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Insider's View

Selman's iconic swimming pool is the longest in Marrakech, be sure to take a dip!

Enjoy a unique brunch at the stables with a private demonstration of the Selman's gorgeous horses.

Enjoy a dip in the largest swimming pool in the city!

The Selman spa programs offer the perfect answer to feel truly rested and relaxed.

Go and explore the stables and say hello to some of the most rare breeds of horses around. They are all so friendly and even more beautiful than you can imagine.

Book a special brunch service with a show of the Spanish and Arab horses whilst you drink delicious juices and experience the skill of the horsemen.

For a seriously special experience, stay in the one bedroom Villa. The bedrooms are completely unique and with Butler service and your private pool these are the perfect spot for a romantic getaway!

Have the Burrata as a main as opposed to a starter as it is very large but perfect for a light, refreshing lunch by the pool.

To start planning your vacation to Selman


Set in 6 hectares of landscaped grounds Selman is a luxurious family owned and managed hotel. With a relaxed and laid back ambiance, this hotel would suit both couples and families seeking a restful and tranquil stay.

Owned and managed by the Moroccan family, Bennani-Smires, this authentic Arabian-Moorish Palace sits within beautiful landscaped grounds with fantastic views to the Atlas mountains.

The interior design of the hotel is the work of Jacques Garcia who has created an eclectic mix of oriental and Moroccan styles. The spacious rooms and lofty public spaces feature studded furniture and suede covered walls which sit, somehow perfectly, with lavishly embroidered textiles and millions of handcrafted zellige mosaic tiles.

One feels cocooned here, while benefiting from the vast terraces and magnificent views across the gardens, the pool and the Atlas Mountains, punctuated by the glorious sight of horses galloping near the Andalusian Pavilion.

Romantic residences par excellence, these spacious Riads are peaceful, set away from the hotel, and play up the sense of Oriental sensuality as masterfully executed by decorator, Jacques Garcia. Each entrance leads to a central fountain and patio which opens onto a living room enclosed by embroidered curtains. Hung with fabrics, the lounge is a voluptuously hedonistic setting. Ranging in size from 580 m² to 700 m², each has a private garden and a 15sqm pool bordered by bougainvillea. Intimate and luxurious, they invite travelers to indulge and your Riad experience will be further enhanced by the 24-hour services of your personal butler.

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60 rooms in total comprising superior, deluxe, junior suites and deluxe suites (25 suites). Some of the rooms connect for families. There are also 5 Riads with private heated pools and 24-hour private butler which are perfect for extra privacy and luxury.

Superior Room

Set over approximately 50 square meters, the ground floor rooms open onto the gardens making them ideal for families, while those on the floors above offer stunning views. Meticulously equipped for comfort, they feature large bathrooms in marble with black and white Zellige mosaic tiles, a separate shower and a dressing area. To preserve the atmosphere of an antique palace, all the cutting-edge technology has been hidden.

Deluxe Room

Covering 55 square meters these spacious rooms are characterized by their peaceful and serene atmosphere. They offer a lot of natural light from large private terraces with beautiful views overlooking the Atlas mountains.

Junior Suite

Set over 70 square meters, these large suites have been decorated to pay tribute to the richness of Moroccan craftsmanship and are more spacious than superior and deluxe rooms. Junior Suites open onto terraces from which one can truly take pleasure in Selman’s lush gardens, the pool and the Atlas Mountains, punctuated by the glorious sight of horses galloping near the Andalusian Pavilion.

Deluxe Suite

Covering 120 sq. meters, these generously sized suites are ideally situated in the main building and open onto a large outdoor lounge. These suites are ornately decorated and feature a large bedroom, spacious living room, two separate dressing rooms and a sun drenched bathroom area which opens onto a private patio. Each suite features two beautiful, separate terraces.

One Bedroom Riad

These spacious and luxurious Riads are peaceful, set away from the hotel. Each entrance leads to a central fountain and patio which opens onto a living room enclosed by embroidered curtains. Hung with fabrics, the lounge is a luxurious space. Ranging in size from 580m², each have private garden and a 15m pool bordered by bougainvillea. Each Riad also comes with a personal butler service.

Two Bedroom Riad

These 2 bedroom villas offer space and privacy and are larger than the single bedroom option. Located away from the hotel, the entrance leads to a central fountain and patio which opens onto a living room and a private bar. Covering a total area of 700sqm, the Riad has a private garden and a 15m pool bordered by bougainvillea. Your Riad experience will be further enhanced by the personal butler service included.

Prestige room

Prestige room with 1 queen or twin beds, a lounge area, bathroom with bath tub and separate shower and a large terrace. Located on the first or on the ground floor, they offer a breathtaking view of the swimming pool or the Andalusian gardens of our hotel. The choice of noble materials such as leather, wood or copper as well as fabrics in shimmering colors helps to create a warm atmosphere in each room, typical of oriental palaces.


Children are welcome at Selman and there are several interconnecting room options suitable for families. Children's menus are available in the restaurants, and babysitting is available on request.


There is a variety of restaurants at Selman, including Selman Restaurant and the Terrace, the Pavilion Restaurant (open for lunch), the Marocain Restaurant, the Selman Bar and the Pool Bar.


There are two exquisite stables designed by Jacques Garcia, with 16 boxes housing a collection of Purebred Arabian horses and five outdoor paddocks. Private guided visits to the stables can be arranged for the hotel guests, pony carriage tours for the kids and an equestrian art show available on request. For those looking to relax, the Espace Vitalité Chenot is spread over 1200 square meters and offers innovative treatments.




Of the three hotels designed by Jacques Garcia in Marrakech (the others being La Mamounia and Delano Marrakech), the Selman is by far the most dramatic. The 56-suite contemporary palace sprawls across 15 acres, with 16 equally lavish stables to house the thoroughbred Arabian steeds of hotelier Abdeslam Bennani Smires. Although the public spaces feel like an OTT stage-set - soaring black marble, monster chandeliers and formal satin furnishings in the colors of Quality Street wrappers - the lavender- and jasmine-scented gardens around the 80-meter pool are wonderfully soothing and the roomy suites blessedly tasteful. This isn't a put-up-your-dusty-boots kind of place; it's a glam theater in which to slip on a bejewelled kaftan and embroidered babouches (having been pummelled in the country's only hammam-style Henri Chenot spa). Shimmy along dark passages to the lamp-lit bar for a cocktail, then indulge in rich French food in the theatrical dining room. At the outdoor restaurant, Le Pavillon, elegant couples pick at light Mediterranean lunches then lie beneath date-laden trees by the pool. There are glorious sunset views of the Atlas Mountains from the roof-terrace bar, a reminder of the adventures to be had all around you.


Selman, Marrakech - 20% Discount

Book a deluxe category room at The Selman, Marrakech and benefit from 20% discount.
Minimum three night stay. Date restrictions apply. Terms and conditions apply. Subject to availability. Please speak to one of our specialists for more information.
Book from 31 May 2019 to 16 February 2020
Travel from 31 May 2019 to 13 October 2019
03 November 2019 to 20 December 2019
05 January 2020 to 16 February 2020
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Selman, Marrakech - Complimentary Nights

Benefit from complimentary nights as well as breakfast buffet and dinner at Assyl restaurant when you book your stay at Selman, Marrackech.
Stay 4, Pay 3. Stay 5, Pay 7. Terms and conditions apply. Subject to availability. Please speak to one of our specialists for more information. 
Book from 10 April 2019 to 31 August 2019
Travel from 21 July 2019 to 31 August 2019
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Selman, Marrakech - Accommodation and Spa Discount.

Stay a minimum of five nights at The Selman, Marrakech to benefit from 20% accommodation discount and 25% spa discount.
Terms and conditions apply. Subject to availability. Please speak to one of our specialists for more information.
Book from 31 May 2019 to 16 February 2020
Travel from 31 May 2019 to 13 October 2019
03 November 2019 to 20 December 2019
05 January 2020 to 16 February 2020
Less More


  • A day in the life of Berbers

    Get to know Morocco's unique Berber culture by spending time in one of the authentic Berber villages. You'll have the opportunity to explore the Moroccan countryside and understand this traditional way of life.

  • Camel trek in the Agafay desert

    Enjoy a peaceful trek with the desert's most iconic animal. Arabian camels, known as dromedaries, differ to other species featuring a single hump rather than two. Your Berber guide will lead you away from the camp to enjoy breathtaking sunset views.

  • Cooking lesson in Marrakech

    La Maison Arabe has a well established restaurant that opened in 1940 and its experienced chefs host cooking workshops. Have a go at making your own lemon chicken tagine and learn about traditional cooking methods using authentic Moroccan spices.

  • Day trip to Cascades d'Ouzoud

    Escape the bustling streets of Marrakech and head towards Demnat and the Cascades d'Ouzoud, a beautiful cascading waterfall. Stop for a picturesque Berber lunch near the waterfalls and visit a traditional water mill.

  • Dressage Experience at The Selman

    Enjoy a private class on horseback with an expert equestrian artist.

  • Equestrian breakfast at The Selman

    A very special breakfast awaits at The Selman Hotel, with a memorable presentation of Arabian thoroughbreds. Whilst enjoying a delicious selection of food and the stunning views the hotel's majestic horses will showcase their elegance and skills.

  • Hidden Marrakech by Side Car

    What better way to explore the narrow, winding streets of Marrakech then with a thrilling side car experience? Along with a local guide you’ll be take off-the-beaten track to find some of the hidden treasures of Marrakech.

  • Historical highlights of Marrakech

    Discover the exotic city of Marrakech with a tour of the Koutoubia Mosque, Saadian Tombs, El Bahia Palace and the famous Souks. This guided history tour is the perfect introduction to the city, it’s fascinating culture and wonderful architecture.

  • Historical Tour of Marrakech

    Spend the day exploring the winding streets and spice-scented souks of Marrakech with your expert private guide.

  • Hot Air Balloon across Moroccan landscape

    Drift gently over the incredible desert landscape of Morocco, appreciate the silence and views of Berber villages and snow-capped Atlas mountains on this trip of a lifetime.

  • Private Berber cooking class

    Your private cooking class takes place amongst hectares of olive groves and vegetable gardens in the Berber countryside in the verdant Amezmize Valley. Learn the techniques to make traditional Moroccan dishes as you prepare a delicious two-course meal.

  • Souks and spices treasure hunt

    Embark on a tour of Marrakech's winding maze of souks in search of the perfect spices and ingredients. A food expert will help you source the freshest spices in this aromatic treasure hunt, before cooking in traditional furnaces.

  • Street food tasting tour

    Along with a local food expert, take a journey through the culinary delights of Morocco visiting shops and stalls, seeking out local produce, fragrant spices and unique local dishes. Enjoy tasters along the way followed by a delicious dinner.

  • Street food tasting trail

    Get to know Morocco's fascinating culture first-hand through its delicious street food! With local foodies as your guide, head off the beaten track to sample delicacies that most visitors don't get to try.

  • Visit the Majorelle gardens

    Take a leisurely stroll around the eccentric Jardin Majorelle. An oasis of calm in the midst of the chaotic city, the gardens house an impressive collection of Islamic art alongside beautiful plants, cacti and lily ponds.

Location & directions

Marrakech, Morocco

Ideally situated 10 minutes away from the airport and the ancient Medina, Selman is located along the Amizmiz road towards the Atlas Mountains.

How to use our service

Browse our website for luxury travel ideas and vacation inspiration

Call us on +44 20 8682 5400 and speak to a destination specialist about what you want

Receive your bespoke vacation quote, then book online or over the phone

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