Marrakech, with ancient souks in the Medina quarter, is renowned for its many stalls and boutiques, providing a brilliant day of shopping. We recommend taking a personal shopper to guide you through the maze of streets and seek out the best quality items.
Marrakech is a bustling place, and Jemaa el Fna, the main square in the Medina, is well worth a visit. Snake charmers, singers, storytellers, healers, and a huge variety of food stalls can be found here. The hustle and bustle of the square snakes into the winding alleyways and the many souks of Marrakech. Marrakech is renowned as one of the best places for shopping - in the maze of souks and markets, you can purchase anything from silk slippers, leather bags, spices, and jewellery to iron lamps, carpets, dates and donkeys!
Begin at the Rue Souk Smarine, which leads to the Souk el Arrarine, a good place for spices and pottery, and to the Souk el Kebir which has a good variety of leather bags, and traditional Moroccan clothing. If you wish to buy good quality items, seek out boutiques and be prepared to pay a little bit more. Aya’s, in the Medina, is a super place to buy uniquely designed linen and silk kaftans, all with intricate embroidery, or for high-quality silk trousers, head to Beldi, on the Rue Mouassine.
Separating the genuine from the fake, and the good from the bad is not an easy task, and we’d recommend that you spend the day with a personal shopper, who will guide you to the best places in the markets, and show you to some of the more refined boutiques further away. Elena Masera is a personal shopper, lives in the heart of the medina and knows the souks extremely well. She will guide you through the old town to the best locations; yet will also take you to the more modern boutiques, recommended for travellers who have only allocated a small amount of time for shopping. She is available for full or half day and will arrange for a car and driver to accompany your day of shopping.