South America's most glamorous beach resort

Written by Sarah Lee on 4 February 2011

Punta del Este, some call it the St Tropez of South America, others The Hamptons. Whatever tags attached to Punta, this is a destination where celebrity-watchers have a full-time job. It has long been the in vogue holiday destination for wealthy Argentineans, but these days Punta is teeming with big names. Frank Sinatra and The Rat Pack made their début here in the 60s, followed by Ralph Lauren, Tara Reid, Georges Bush and Clooney also making headlines.

Luxurious hotels and top end restaurants have opened as well as designer shops and places to pamper. Put your shades down and revel in the glitz and glam of Punta del Este. This destination is all about extravagance, so go on… spoil yourself.

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